• Tulare California Farm Equipment Show & International Exposition
• TheAgZone.com Brings the Agricultural World to the Web
• Want Milk? 

There is no better opportunity for staying abreast of your industry than the California Farm Equipment Show and International Exposition, February 8-10 in Tulare. This show, an international crossroads for attendees and presenters, features more than 1,400 exhibitors from around the world displaying the latest and best for farm, dairy, ranch and construction.

Attendees came from 45 nations to the 1999 edition of this, the world's largest farm equipment show. They come to research, to buy and to sell ag equipment, technology and products. The emphasis on international exposure is important to the Farm Show's attendees because the show gives them an invaluable opportunity to network and to see equipment from around the world. Here you will find a diverse range of products that characterize cutting edge technology.

With its location in the world's most dynamic dairy county and world's most productive agricultural region, the California Farm Equipment Show and International Exposition showcases technology and products for everything from dairy, cotton, citrus and cattle to nuts, vegetables, grapes and timber. 

Make a trip to Tulare. It will be a valuable investment in your ag operation. 

For more information contact: 800.999.9186 or 559.688.1751, or visit the website at www.farmshow.org. For additional information on seminars check out the DairyBiz Calendar section. 

TheAgZone.com Brings the Agricultural World to the Web

TheAgZone.com is a comprehensive worldwide agricultural e-commerce community. TheAgZone.com brings business to business and gets your business seen before existing and new customers. In addition, you can buy & sell items vital to the industry. 

TheAgZone.com is part of the new International Trade Center under development in Tulare, CA. Planned are research facilities including the University of California, several government, corporate activities, and a one hundred seat theatre which will be used for agricultural and educational seminars to students and visitors.

TheAgZone.com is the only e-commerce provider officially endorsed by the World Ag Expo, the largest trade show in the world. TheAgZone.com invites you to call and find out how the power of e-commerce can help your business grow and increase your overall profitability and competitiveness.

For more information on TheAgZone.com go to www.theagzone.com. Or you can call an e-commerce representative at: 559.222.2388 (Fresno local number), or  888.806.7788 (toll-free number).

Want Milk? 

Specific consumer audiences are being targeted for a reminder about the health benefits of drinking milk in three new TV commercials. This ad campaign, launched by Dairy Management, Inc. and the Milk Processor Education Program, encourages people to increase their calcium intake-and improve their overall diet-by drinking milk. Studies reveal that three out of four people don't meet daily calcium requirements and the average per capita consumption is less than one glass of milk a day. 

The first spot, focusing on adults, features a trio of senior citizen milk drinkers who takes on a much younger bunch of bullies in a local diner and triumphs with a round of head butts. The commercial closes with the line, "Want strong bones?" Designed for teens, the second TV spot features a "Milk Carton Guy" on a neighborhood basketball court criticizing sports drinks and praising milk. The third commercial, targeting children, presents video game character Super Mario, and ends with the line "Want to grow?"

The intent is to make milk kind of hip, fun and cool, while focusing on the benefits of calcium. Each of the three TV spots features the "got milk?"® tagline and closes with a question designed to concentrate attention on the milk drinking needs of certain demographic segments.

This section was compiled
by Margo Souza