JULY 1998

July is Ice Cream Month

• Ice Cream Facts & Trivia
• Favorite Ice Cream Flavors Californians Are Licking This Summer
• California Leads The Nation In Ice Cream Production
• Ice Cream Flavors: The New and The Classic
• The Ice Cream Cone's History

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Ice Cream Facts & Trivia

• California is the nation's largest ice cream producer. Last year, the state produced more than 116 million gallons of ice cream or approximately 1 out of every 8 gallons of ice cream produced in the U.S.*
• Vanilla remains the favorite flavor in suppermarkets nationaly. Butter Pecan and other "Nut" flavored ice creams are second and chocolate is third.**
• It takes approximately 12 pounds of whole milk to make 1 gallon of ice cream. California produces more than any other state. In 1997, production totaled more than 27 billion pounds.***
• California also produced the most sherbert - 7 million gallons in 1997.*
• Americans spent a record $10.8 billion dollars on ice cream and related products in 1996, according to the International Ice Cream Association. This was almost equally divided between ice cream eaten at home and ice cream eaten away from home.**
• It takes approximately 12 pounds of whole milk to make 1 gallon of ice cream. California produces more milk than any other state. In 1997, production totaled more than 27 billion pounds, or 20 percent of the nation's milk supply.***
• Supermarket sales of ice cream averaged 2.01 gallons per person nationally in 1996. Only one major market - San Francisco - did better than the average:**

San Francisco -- (2.04 gallons per person average sales)
Sacramento -- (2.00 gallons)
San Diego -- (1.88 gallons)
Los Angeles -- (1.63 gallons)

• I scream, you scream, we all scream for…vanilla. Vanilla remains the favorite ice cream flavor in supermarkets nationally representing approximately 30 percent of sales. Butter Pecan and other "Nut"-flavored ice creams are second with nearly 14 percent of sales. Third is Chocolate with just over 10 percent.**
• The U.S. exported $90.2 million of ice cream and related products in 1996. More than a third of this total was sold to Japan ($35.1 million). Other large markets for U.S. ice cream are Hong Kong, Mexico and the Republic of Korea.**
• In 1996, the fastest growing ice cream flavor sold in U.S. supermarkets was coffee/mocha.**

Sources:

*U.S.D.A. Dairy Products 1997 Summary
**International Dairy Foods Association (The Latest Scoop, 1997 Edition)
***California Milk Advisory Board

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Favorite Ice Cream Flavors Californians Are Licking This Summer

San Diego
Chocolate Amaretto (Marble Slab Creamery, La Jolla)
Piņa Colada (Marble Slab Creamery, La Jolla)
Honey (Marble Slab Creamery, La Jolla)
Strawberry Cheesecake (Dippin' Dots Ice Cream of the Future, San Diego)
Banana Split (Dippin' Dots Ice Cream of the Future, San Diego)

Los Angeles   
Coffee Oreo (Leatherby Family Creamery, Los Angeles)
Swiss Milk Chocolate (Leatherby Family Creamery,
Los Angeles)
Mango (Oasis Ice Cream & Coffee, Los Angeles)
Mint Chocolate (Oasis Ice Cream & Coffee, Los Angeles)

Fresno
Vanilla Cinnamon (United Ice Cream, Fresno)
Rum Raisin (United Ice Cream, Fresno)
Apple Pie (Clovis Ice Cream Connection, Fresno)
Butterfinger Blast (Clovis Ice Cream Connection, Fresno)
Espresso Chip (Clovis Ice Cream Connection, Fresno)

Sacramento
Key Lime (Buffalo Bob's Ice Cream Saloon, Sacramento)
Pumpkin (Metro Ice Cream, Sacramento)
Lemon Custard (Metro Ice Cream, Sacramento)
Egg Nog (Darlene's Fine Chocolates, Paradise)
Caramel (Darlene's Fine Chocolates, Paradise)

San Francisco
Avocado (Mitchell's Ice Cream, San Francisco)
Macapuno (coconut) (Mitchell's Ice Cream, San Francisco)
Cardamon Char (Indian Tea) (Bombay Ice Cream, San Francisco)
Guava (Marco Polo, San Francisco)
Green Tea (Joe's Ice Cream, San Francisco)
Azuki Beans (sweet red beans) (Joe's Ice Cream, San Francisco)

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California Leads The Nation In Ice Cream Production
July is Ice Cream Month, So Scoop It Up

Go ahead, scoop it up - make it a double or even a triple cone. "July is Ice Cream Month," so it's the perfect opportunity to take part in the national celebration of one of America's all-time favorite foods. And since California is the nation's leading ice cream producer, we have another reason to enjoy this frozen delight.

In 1997, California outscooped the nation once again and produced 116 million gallons of ice cream, according to the California Milk Advisory Board (CMAB). This is no surprise since California is also the nation's leading dairy state, producing 20 percent of the nation's milk supply.

Although ice cream is honored during July, Californians actually enjoy eating ice cream all year round. Every year, more and more tasty and even zany flavors become available in ice cream parlors and supermarkets that give Californians countless cone-topping choices.

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Ice Cream Flavors: The New and The Classic

While vanilla still tops the charts in terms of favorite flavors - accounting for three out of every 10 gallons of ice cream sold in supermarkets - new flavors are the name of the game in ice cream, especially in ice cream parlors and shops. "In a sense, ice cream is like the fashion industry. There's some classics that never go out of style, like vanilla and chocolate, but each year we're seeing new flavors and many become quite popular," said Nancy Fletcher, spokesperson for the California Milk Advisory Board.

To see what flavors Californians are going to be licking this summer, the CMAB checked in with a number of ice cream parlors around the state. Some of the local favorites range from Azuki Beans (sweet red beans) in San Francisco, to Butterfinger Blast in Fresno and Piņa Colada in San Diego.

The Ice Cream Cone's History

Throughout its nearly 100-year history, the ice cream cone has reigned as one of the most popular frozen desserts. While ice cream itself has been enjoyed for hundreds of years, it is said that the ice cream cone was invented in 1904 at the St. Louis Exposition when an ice cream vendor ran out of dishes in which to serve ice cream and improvised with a crispy, cone-shaped waffle from another vendor.

So the question remains, why has the popularity of the ice cream cone been so enduring? Is it because this cold, delicious dessert is easy to carry around - fun to stack high with favorite flavors? Or is it simply because no other food lets one revel in a rare moment of childhood memories like an ice cream cone?

Established in 1969, the California Milk Advisory Board is headquartered in Modesto, California and is the largest marketing board in the Western United States, serving more than 2,300 dairy families. Under the dairy umbrella, the CMAB executes generic advertising, retail and food service promotions and milk quality improvement and research programs on behalf of California dairy products, including Real California Cheese.

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